It has been a busy start to summer at BC Hop Company Ltd. We are pleased to announce the appointment of Edward Collins to the role of Chief Revenue & Marketing Officer, and the elevation of Daniel MacLean to President and Chief Financial Officer.
Edward comes to us from Mila Supply Ltd an International Cannabis producer and distributor of Cannabis 2.0 products and formulations. Before that Edward spent 2 years leading the Sales and Marketing efforts as Vice President of Global Sales and Marketing at Cannabis Compliance Inc, including a year spend in Europe building international business development and partnerships. CCI became the largest cannabis consulting firm globally before it was acquired by Deloitte in 2019.
Daniel originally joined the company in early 2020; after a successful execution of a reverse takeover of Westleaf Inc., as the Head of Finance at We Grow BC Ltd.; BC Hop Co. will benefit from the full time attention in the President’s role that Daniel will bring. The company is looking to increase it focus on quality management and Daniel’s continuous improvement/lean manufacturing, as a Lean Greenbelt Certified practitioner, background will solidify this.
“Our niche of growing and preparing plants for food and medicine with the highest quality assurance will be further focused on and deepened with Daniel accepting the President’s role in the company”, remarked Dwayne Stewart, the company’s CEO.
Edward brings a solid base of sales and marketing experience with companies such as Xerox Canada where he led various teams over his 10-year tenure. Edward will lead the go to market strategy for BC Hop Co and Flow Scientific, focusing on market expansion outside of Canada, developing partnerships and building CPG distribution networks.
We would like to welcome Edward to the BC Hop Co team and congratulate him on his appointment. He and his wife and three children will remain in the Toronto area and extend our leadership capabilities across Canada.